Copy Supervisor at Biolumina
January 2023 – Present
- Launched ORSERDU in mBC, PLUVICTO in mCRPC
- Created patient support program for BeiGene
- Managed the complexities of label updates
- Developed award-winning creative concepts
- Executed immersive congress activations for ASCO, SABCS and ASCO GU
- Supervised copywriters while coordinating with art to deliver high-impact promotional materials within tight deadlines
Senior Copywriter at Biolumina
July 2021 – January 2023
- Launched TUKYSA in mBC
- Developed booth experience for Miami Breast Conference
- Established health literacy for agency in patient brochure
- Produced disease awareness campaigns to highlight unmet need of breast cancer and brain metastases
Copywriter at UNTUCKit
February 2020 – July 2021
- Created high-performing daily email campaigns and seasonal landing pages
- Produced quarterly catalogue featuring product descriptions and style tips
Freelance Copywriter
Sept 2019 – February 2020
- Developed DTC in-home and experiential campaigns for The Farmer’s Dog, Museum of Ice Cream and Misfits Market
eCommerce Copywriter at west elm
November 2017 – September 2019, New York, NY
- Strategically composed daily emails reaching 2 million customers
- Optimized website for best UX and UI practices
University of Michigan
Bachelor of Arts
Clay thrower, bread baker, marathon runner with misplaced confidence in power tools.